︎

    

Heavy Duty
Reynolds Wrap

Creative Circus Student Show Summer 2021: Merit
Reynolds Wrap Heavy Duty aluminum foil isn’t simply metal… it’s HEAVY METAL. 




Spots





Packaging

In-Store





Shelf Talker Motion sensor activates an audible metal riff when a shopper reaches for a box of Heavy Duty Reynolds Wrap.




OOH



Print





Copywriter: Rand Rozier
Co-AD: Hannah Newsome


Running on Cargo