Reynolds Wrap Heavy Duty aluminum foil isn’t simply metal… it’s HEAVY METAL. 

In-Store

Shelf Talker Motion sensor activates an audible metal riff when a shopper reaches for a box of Heavy Duty Reynolds Wrap.

OOH

Print

Copywriter: Rand Rozier
Co-AD: Hannah Newsome

50% of adults don't know how to swim. In order to change this shocking statistic, the YMCA is teaming up with [adult swim]  to promote their rebranded [adult swim]ming lessons.

Microsite

Pothole-vertising We'll also turn potholes into tiny pools as a weird, subtle nudge to sign up for lessons.

Swag Upon successful completion of swim cl[as]s, each participant will recieve a bag full of swag to show off their new skill and promote the cl[as]s.

Copywriter: Kelly Azbell

Misfits Market is a subscription service of mostly funny-looking, always delicious produce, designed to break the cycle of food waste.

Weird-looking produce is just as good as (if not better than) "normal" produce.

Social

Texas Pete is a kitchen must-have. But when your mouth gets too hot, you need something to help cool it down...so that you can load it with more hot sauce. Enter our solution: cold sauce.

Products Alaska Pete is a line of products including milk, hard candy mints, and lip balm that are designed to extinguish the fire Texas Pete ignites.

Copywriter: Kelly Azbell
Designer: Antonia Bailey

There are endless reasons people throw on hats. We're reassuring people that whatever the reason, Lids has them covered.

Copywriter: Kelly Azbell