[adultswim] + YMCA

50% of adults don’t know how to swim and it’s the third leading cause of accidental death. Adult Swim will promote [adult swim]ming lessons by encouraging people to sign up for “swim cl[as]s” hosted by the YMCA.

[adult swim] bumpers

Microsite

Pothole-vertising We'll also turn potholes into tiny pools as a weird, subtle nudge to sign up for lessons.

Swag Upon successful completion of swim cl[as]s, each participant will recieve a bag full of swag to show off their new skill and promote the cl[as]s.

Copywriter: Kelly Azbell

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